In START, you will learn all of the fundamental and foundational things you need to start:
—> Picking a topic and target audience
—> Writing your signature keynote speech
—> Creating a pitch email and the basics of pitching
—> Crafting a bio that inspires and motivates people to hire you
—> Booking your first speech and strategies to negotiate your fee
—> 4-hour live training
—> 60-page workbook with interactive modules
—> Cohort style learning with peers
—> Access to replay for 1-year
THE NEXT TRAINING
START is offered once a month, usually on the first Saturday of the month, from 10am to 2:30pm CST. Upcoming dates are Saturday, August 7th.
MEET YOUR INSTRUCTOR
—> Keisha has delivered a TEDx talk and more than 150 speaking engagements for Fortune 500 companies and top brands like Spotify, Mastercard, Edward Jones, Square, Bayer, Facebook, YUM!, Ikea, SHRM and US Bank.
—> Keisha is a master at turning speaking into multiple revenue streams and teaching others how to do the same. In addition to keynoting, Keisha is an adjunct lecturer, a Google Digital Coach, a certified True Colors Facilitator, a TEDx speaker coach and an entrepreneurship accelerator director.
—> Keisha is the friend who wants everyone to win—in class, she shares all of her gems and no question is off-limits. Keisha is also a former teacher who always makes learning easy, fun, accessible, tangible, relatable and applicable.
—> Keisha has been featured on National Public Radio, Success Magazine, Huffington Post, Essence, Black Enterprise, Fox 2 News, Nine Network, The Business Journal and more. Watch Keisha in action below.
DIFFERENCE BETWEEN START and SELL & SCALE
In START, we cover all of the foundational things you need to start from picking your topic and target audience to booking your first paid speaking engagement. See above. START is for the speaker getting started but unsure how to start or for the speaker who wants to finetune their topic and target audience.
In SELL & SCALE, we cover sales and marketing strategies to actively and proactively book speaking engagements on a consistent basis, and the back-end systems you need to build a sustainable speaking business.
—> Sales strategies from lead generation to contract negotiation
—> Sales cycles, sales scripts and sales funnels
—> Pitching different types of customers and retaining customers
—> Strategic planning, quarterly goal setting and annual budgeting and sales projecting
—> Search engine optimization and how to increase your online reach and visibility
—> Weekly sales and content goals and data you should be measuring and tracking
—> Competitive analysis and how to differentiate yourself from the competition
—> How to turn a speech into additional revenue streams and more!
SELL & SCALE is for the speaker who already has a signature keynote but struggles with selling and marketing themselves as a speaker and/or operationalizing their speaking business, and for the speaker who is at a standstill. They get a few engagements a year but their bookings are inconsistent and they’d like to book more engagements and/or make more money with their speaking business.
Is the course refundable? It’s not. In fact, every speaker who has taken a course from keishamabry.com has wanted to pay us more. You get your monies worth and that promise is guaranteed.
When will I get my workbook? Workbooks ship within 72-hours of purchase. Please email firstname.lastname@example.org if you do not get your workbook within a week of purchase.
How do I access the live training? A calendar invite with the live training deets with be emailed to you within 72-hours of purchase. Please check your spam folder and email email@example.com if you do not get an invite within 72-hours.
Is START a prerequisite to SELL & SCALE? No, you do not have to take START in order to do SELL & SCALE. But, if you’d like to do both, you should take advantage of our 2-class bundle.
When does the sale end? The current sale will run through 7/31.
What if I’m unavailable on Saturdays when the live training is offered? Email us at firstname.lastname@example.org to share your availability and we may be able to accommodate you. You never know unless you ask.
Still have questions? Email us at email@example.com and please give us a week to respond.